I love Auntie Anne’s soft pretzels (upper level at Cool Springs Mall, and in airports everywhere). You can get them plain, with salt, with cinnamon, dipped in mustard and so on. My favorite: plain (those of you who know me well are not surprised).
Auntie Anne’s founder was Anne Beiler. Her husband’s parents loaned her $6000 in 1988 to buy a pizza/ice cream/pretzel store in a Downingtown, PA, indoor farmers market. The first store opened in February and the second came only five months later. After deciding to specialize on pretzels, the first year sales were $100,000—not too bad for a $6000 investment. The rest is history. Today, Auntie Anne’s (now owned by Focus Brands) has more than 1200 locations worldwide.
As the story is told by Dinah Eng in her article, Soft Pretzels out of Hard Times (Fortune, July 22, 2013), The Anne Beiler’s success formula was p1+p2+p3=P:
Actually, according to Beiler, there is an important F in the formula (p1+p2+p3+F=P) because one of her foundational values is her faith in God.
Is your enterprise foundering a bit? Why don’t you try the p1+p2+p3+F formula? Focus on the three little p’s—augmented with some F—instead of worrying about the big P. Not only will you enjoy leading more, you’ll also be more effective and the big P will come if you get the little p’s—and the F—right.
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© Copyright 2013 by Dick Wells, The Hard Lessons Company
"The best way to lead people into the future is to connect with them deeply in the present."
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